Making Customers Happy
“They [Aamzon customers] care about having the lowest prices, having vast selection, so they have choice, and getting the products to customers fast. And the reason I’m so obsessed with these drivers of the customer experience is that I believe that the success we have had over the past 12 years has been driven exclusively by that customer experience. We are not great advertisers. So we start with customers, figure out what they want, and figure out how to get it to them.”— Jeff Bezos.
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