December 31, 2007
37signals covers the amazing tech/customer support of T-mobile in their latest blog posting: Lessons from T-Mobile’s support

We feel the best point behind their posting was when Ryan mentioned, “The agent cared about my problem. The girl on the line was kind, attentive, and apologetic. She made me feel like it was their problem and their responsibility. Which is exactly what I want as a customer. She also promised an update by a specific date, which eased my uncertainty.”

We feel all small businesses should follow this mantra (most do). But please, no matter where your small businesse pops-up (customer support, in the store, online, etc.) show the customer you care about them! It will be more valuable than any advertising, marketing, etc.