December 29, 2007
Brands really need to figure out if investing in content is worth it for them. It might not be right for all brands—but for some, it could be a no-brainer. There is risk involved, if there’s no real commitment to providing good content that is worth a user’s time—then maybe it’s better to pass on something like this all together. The last thing you want to do is have people come to your site only to dismiss it as a joke.